Launched in 2014 by Corentin Thiercelin, a passionate architectural engineer, the PopUpHouse is a new revolutionary concept in homes that come in bioclimatic kits. Extremely short construction times, cheap and environmentally-friendly, these new houses in France are currently witnessing a boom. The simple construction system combines polystyrene-insulated blocks with a wooden frame. The technical features of #murogeopietra combine perfectly and efficiently with the cladding on the solution and, as stated by the architect Yves Lozachmeur, murogeopietra matches the contemporary design of a PopUpHouse beautifully, and enables the walls to be customised according to personal taste and the requirements of the homeowner.