He has skilfully combined simplicity and ostentation, surprise and spontaneity, and on commenting about murogeopietra says that "As a matter of principle, I'm passionate about authentic materials and view artificial products with a healthy dose of suspicion. What's special about Geopietra however is that even though it's manufactured stone veneer it still looks and feels authentic! We tested murogeopietra in various parts of the world, from Moscow with below-zero temperatures in double figures in winter to sun-kissed Abruzzo in Italy, and saw how it delivers on the promises it makes. Not only is it exceptional to look at and touch, its technical properties are outstanding and installation is quick and easy.”

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